Many companies have a manual process for creating, updating and deploying graphics, section headers, and navigational elements for every page in every language for their online presence. These time-consuming repetitive tasks delay content publishing for product offerings and may result in hundreds of thousands of content objects to store and manage.
Global organizations require an open, scalable solution that leverages their existing content management investments. Businesses desire processes that make their knowledge workers more efficient and provide an immediate return on their investment while improving their content workflow, publishing and staging process to improve their time to market and reduce production and maintenance costs.
Equilibrium MediaRich Image Server can be used to template all the graphical content to efficiently create, deploy and provide future updates for Web site elements such as: section headers, product images, product titles and navigational objects. MediaRich supports Unicode international character sets with their content management infrastructure and third-party translation software, a business' Web team sets up templates to generate and deploy text graphics for navigation in different languages.
The integration between the third-party translation software can easily be performed by accessing the translation API exposed over HTTP, COM or XML Web Services from custom content management scripts and functions. By sending translation requests to the translation software, the content management application retrieves translated text and dynamically presents this as a MediaRich image, text graphic or navigational element in the appropriate language on the fly.
By templating media assets and navigational elements with Equilibrium MediaRich, Web teams can update content areas more rapidly, as well as control the presentation of brand assets throughout the site in multiple languages. |
