Image and video serving for the enterprise is destined to revolutionize the way in which images and media are processed for business. Over time, digital image processing technology such as Equilibrium's MediaRich® will replace the traditional image and video processing methods - usually consisting of teams of graphics designers working in desktop image or video editing applications - significantly reducing costs and dramatically improving scalability.
Server-based media processing is broadly applicable. Any company that cares about communicating effectively can benefit from an automated media processing environment. Most companies operating in industries where the graphics and video production requirements are particularly complex can spend millions of dollars to manage, deploy and maintain extensive image workflows.
For these companies, Equilibrium's return on investment proposition is both straightforward and compelling. By automating the process of creating, "mass customizing" and maintaining different types of media our customers can dramatically reduce both the time and costs associated with image production and distribution.
Today, companies process their vast online image or video libraries manually, requiring a team of professionals to generate each individual image or video in multiple sizes, formats and resolutions. Content with embedded text information and watermarks required even further manual processing.
With Equilibrium MediaRich Image Server, businesses take advantage of enterprise-based automated imaging and video solutions to generate and serve all of their images and videos for Web, print, or smart devices. From a single original image or video file, MediaRich processes derivatives – in any size, format, or resolution – in a significantly shorter time and at a lower cost compared to their manual workflow.
MediaRich further improves image and video production by automating the process for embedding watermarks and metadata. With its open architecture, MediaRich works easily with watermarking technology (e.g. Digimarc) – embedding watermarks on the fly as images are dynamically generated. And, with integrated support for accessing ODBC databases, MediaRich communicates directly with an image library database, automatically incorporating metadata onto images.
Based on a conservative ROI analysis, our customers estimate that they cut overall production costs by more than 50 percent annually.
MediaRich helps streamline and automate production workflow. It saves production departments time in pre-processing the derivative images and videos and decreases file system maintenance by the Web Department. Most importantly, since customer service is the primary goal for many creative services organizations, MediaRich increases the quantity and speed at which imagery can be made available to internal customers, affiliate partners, and advertising agencies online.
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