Tourism British Columbia Selects Equilibrium MediaRich for Microsoft Office SharePoint 2003 for DAM Solution
Canadian-based T4G to implement digital asset management solution to streamline management and production of digital imagery for leading tourism agency
SAUSALITO, CA—JULY 12, 2004—Equilibrium, a leader in automated media processing solutions, today announced that Tourism British Columbia, a world leader in tourism marketing and development, has selected MediaRich® for Microsoft® Office SharePoint 2003 as DAM solution , to locate, modify and deliver imagery for the organization's corporate programs. By combining the dynamic imaging capabilities of MediaRich with SharePoint's document management and collaboration features, T4G will improve business productivity and reduce costs for Tourism British Columbia (TBC).
"We're pleased to partner with Equilibrium to create a robust, scalable image management solution for Tourism British Columbia," said Mark Rechsteiner, CTO of T4G. "Equilibrium adds a dynamic component to SharePoint that will enable Tourism BC to cost effectively deliver high quality imagery to their customers."
T4G will implement Equilibrium MediaRich for Microsoft Office SharePoint 2003 to enable image management functionality for TBC's internal creative departments. This will allow TBC to build up a rich repository of travel information and imagery within SharePoint, and be made available for Web and print use. TBC also plans to use MediaRich for Microsoft Office SharePoint 2003's dynamic imaging capabilities to streamline the production and delivery of TBC's visual online information.
"Images are such an important aspect of how we tell the Super, Natural British Columbia® story," commented Nigel Collett, TBC's Director of Information Technology. "This technology helps us maximize our delivery of those images, which we hope potential visitors will choose to experience first-hand."
About Tourism British Columbia
Tourism BC markets British Columbia to consumers and the travel industry through a variety of joint marketing and promotional campaigns in countries around the world. For more information about Tourism BC and its programs, please visit www.tourismbc.com.
About T4G
T4G Limited is a full-service, project-based information technology services organization made up of talented and creative people who share a passion for emerging technologies and a commitment to The Intelligent Application of Technology™. Since its inception in 1995, the company has distinguished itself as an award-winning solutions provider. T4G is the first - and only - Canadian company to earn four Microsoft® Gold Certified Partner awards. For more information please visit www.t4g.com.
About Equilibrium
Founded in 1989, Equilibrium develops and markets automated media production solutions for multi-channel publishers that increase business productivity and profitability. Customers include Microsoft, Cisco, Volvo, Universal Music and The Metropolitan Museum of Art. For more information, please contact Equilibrium at 415.332.4343 or visit www.equilibrium.com.
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©2004-2006 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic on-demand delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. Equilibrium is the exclusive worldwide provider of MediaRich, MediaRich Merchandizer and MediaRich for SharePoint. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners. |
