Trex Company Selects Equilibrium MediaRich Server for SharePoint Portal Server 2003 to Locate, Modify, Manage and Deploy Marketing Assets
Equilibrium MediaRich Server for Microsoft Office SharePoint Portal Server 2003 to be implemented as digital asset management solution for leading manufacturer of composite decking
SAN RAFAEL, CA—OCTOBER 15, 2003—Equilibrium, the leading provider of automated imaging software for the enterprise, today announced that Trex Company, Inc. has selected Equilibrium® MediaRich™ Server for Microsoft® Office SharePoint™ Portal Server 2003 as a digital asset management (DAM) system for their multi-channel marketing assets for customers and partners. The dynamic imaging integration will increase business efficiency, accelerate time-to-market, and lower costs associated with digital media production, management and storage.
Equilibrium MediaRich Server for SharePoint Portal Server 2003 extends Microsoft Office 2003's collaborative experience with brand management and image automation. The resulting digital asset management (DAM) solution allows Trex Company to maintain revision control for a single high-quality asset, create derivatives on demand, and deliver consistent brand assets for the Web, print, wireless and Microsoft Office 2003 applications. By combining Equilibrium MediaRich with Microsoft SharePoint Portal Server 2003, Trex Company will enable their information workers and remote business partners to locate, modify, collaborate, manage and deploy corporate approved marketing assets in a secure, self-service portal.
"Equilibrium MediaRich Server for Microsoft Office SharePoint Portal Server 2003 is a cost-effective marketing asset management solution accessible through any Web browser," said Howard Cochran, Information Technology Manager at Trex Company. "By allowing our thousands of partners and salespeople to quickly find, modify and send the right images wherever necessary, we expect to reduce our marketing production costs and accelerate our sales opportunities."
As a Microsoft Gold Partner and EMEA launch partner for Office 2003, Equilibrium works with companies and IT integrators to implement MediaRich Services with SharePoint Products and Technologies, Microsoft Content Management Server and Microsoft Commerce Server.
About Trex Company
Trex Company is the nation's largest manufacturer of composite decking, which is marketed under the brand name Trex®. Trex Wood-Polymer® lumber offers an attractive appearance and the workability of wood without the ongoing need for protective sealants or repairs. Trex decking and railing is manufactured in a proprietary process that combines waste wood fibers and reclaimed polyethylene and is used primarily for residential and commercial decking. The Company sells its products through approximately 90 wholesale distribution locations, which in turn sell Trex decking to approximately 3,300 contractor-oriented retail lumberyards across the United States. For more information, please visit http://www.trex.com/.
About Equilibrium
Founded in 1989, Equilibrium develops and markets dynamic imaging technologies for multi-channel retail, manufacturing, publishing and entertainment industries. The award-winning MediaRich for SharePoint Portal Server automates the production and deployment of visual content for the multi-channel marketing to streamline workflow and reduce costs. For more information on MediaRich and Equilibrium Partner Program, contact us at 415.332.4343 or http://www.equilibrium.com/.
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©2004-2006 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic on-demand delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. Equilibrium is the exclusive worldwide provider of MediaRich, MediaRich Merchandizer and MediaRich for SharePoint. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners. |
