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SHARPER IMAGE SELECTS EQUILIBRIUM MEDIARICH™ TO DYNAMICALLY GENERATE AND DELIVER CUSTOMIZED PRODUCT GREETING CARDS
SharperImage.com Implements Equilibrium MediaRich™ Image Server to Dynamically Generate and Deliver Personalized Gift Announcements to Enhance Online Experience
SAN RAFAEL, CA., - JANUARY 30, 2002 - Equilibrium, a leading provider of automated imaging solutions and a majority-owned operating company of CMGI, Inc. (NASDAQ: CMGI) today announced that Sharper Image, a leading specialty retailer, has selected MediaRich to automate the creation and delivery of customized greeting cards based on real-time purchases through their online catalog.
"Similar to our customers, we embrace innovative technology that makes our lives more enjoyable," said Susan Fisher, Vice President of Internet Operations for Sharper Image. "With MediaRich image server, we are automatically enhancing the post-purchase experience for our sophisticated clientele."
MediaRich is server-based imaging software that automates image production and enables the dynamic delivery of images to virtually any output device. With the power of MediaRich, companies are able to set up templates to rapidly perform the gamut of image processing functions normally done off-line by a team of technical resources. MediaRich has dynamic imaging features such as zoom/pan, colorization, mixing and matching, 360-degree rotations and text overlays. MediaRich streamlines image production workflow, resulting in dramatically reduced costs and faster time-to-market for producing rich visual content.
"Sharper Image has always offered best-of-breed products for early adopters and technophiles," said Tim Bigoness, Vice President of Marketing for Equilibrium. "We look forward to working with Sharper Image to offer a dynamic e-commerce environment to reinforce their brand online."
About Sharper Image
The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life easier and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the Company's product development group, Sharper Image Design. The Company operates about 100 stores throughout the United States and mails millions of its award-winning catalogs each month. The Company's products may also be purchased on the Internet via its online store at sharperimage.com. The Company also has an online auction site where consumers can place bids to win Sharper Image products at lower prices; the auction site is accessed from the home page of the Company's Web site. The Company also markets its products through business-to-business sales for corporate marketing programs and wholesale customers. For more information, please visit www.sharperimage.com.
About Equilibrium
Equilibrium develops and markets dynamic imaging technologies that help increase Web site profitability for today's e-businesses. MediaRich is a highly scalable infrastructure solution that automates the production and deployment of media assets to the Web and wireless devices, enabling companies to both reduce production time and expenses and create a more engaging customer experience. Founded in 1990, Equilibrium is a recognized leader in automated graphics processing. Equilibrium is headquartered in Marin County, California and is a majority-owned operating company of CMGI, Inc. For additional information, contact Equilibrium at 415.451.7600 or visit http://www.equilibrium.com
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This release contains forward-looking statements that address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and Sharper Image and the expected benefits, features, and functionality of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of third parties; Equilibrium's growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's most recent Quarterly Report on Form 10-Q.
Press Contact:
Equilibrium
+1 415.332.4343
pr (at) equilibrium.com
©2004-2006 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic on-demand delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. Equilibrium is the exclusive worldwide provider of MediaRich, MediaRich Merchandizer and MediaRich for SharePoint. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners. | 
