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SAKS.COM SELECTS EQUILIBRIUM TO POWER THE DYNAMIC CREATION AND DELIVERY OF RICH CONTENT FOR ITS RETAIL SITE
San Rafael, Calif. - February 20, 2001 Equilibrium, a leading Internet infrastructure company, today announced that saks.com, the online division of retailer Saks Fifth Avenue, has selected Equilibrium MediaRich to automate the dynamic creation and delivery of images to its Web site. By using MediaRich, saks.com will be able to create new and more engaging ways to display products, bringing the online shopping site closer to the high-quality shopping experience associated with Saks Fifth Avenue's retail stores.
MediaRich is the industry's first server-based platform to offer dynamic media generation capabilities. It dramatically reduces the expensive production cycles of preparing and delivering images to the Web by automating the entire media production process. With the power of MediaRich, e-commerce sites like saks.com are able to add and modify rich content quickly and easily. It also allows visitors to interact with and manipulate these images on the fly, through features such as panning and zooming or viewing a variety of style and color combinations derived from single source images.
"Our customers expect the same world-class shopping experience from saks.com as they do from our physical stores," said George Yahgmour, creative IT Director for saks.com. "By making MediaRich the image-processing backbone of our Web site, we expect to realize substantial efficiencies and enhanced imaging capabilities."
Equilibrium VP of Marketing Ed Cooper stated, "This agreement with saks.com is fully in-line with Equilibrium's mission of maximizing revenue opportunities for our customers by enabling them to market online products and services in new ways - transforming ordinary Web sites into powerful sales and marketing weapons."
About saks.com:
In September of 2000, Saks Fifth Avenue launched saks.com, offering a large, distinctive merchandise assortment and 24 hour/7 days a week customer service. Special features enable customers to view items up close and provide valuable ensemble suggestions. Saks.com is committed to providing the same legendary service and style found in Saks Fifth Avenue stores.
About Equilibrium:
Based in Marin County, California, Equilibrium is a majority-owned operating company of CMGI, Inc. As a leading Internet infrastructure company, Equilibrium's mission is to maximize Internet revenue opportunities for its customers by transforming ordinary Web sites into powerful sales and marketing weapons. The company's MediaRich Enterprise software automates the creation, manipulation, dynamic delivery, and personalization of media assets over the Internet and helps to address the critical success factors for Web businesses: attracting and retaining more users, increasing user purchasing confidence, and controlling cost.
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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding CMGI, Inc.'s business which are not historical facts are "forward-looking statements", including statements regarding the closing of the subject transaction. These forward-looking statements are subject to risks and uncertainties. Factors which may affect these forward looking statements include, without limitation, risks related to acquisitions generally, including failure to satisfy customary closing conditions. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the CMGI Annual Report or Form 10-K for the most recently ended fiscal year. | 
