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EQUILIBRIUM CHOOSES RUCKUS INTERACTIVE TO PROVIDE INTEGRATION SERVICES AND SUPPORT FOR MEDIARICH DYNAMIC IMAGE SERVER TECHNOLOGY
Ruckus Interactive to Integrate MediaRich Image Server Technology to Dynamically Generate and Deliver Web Assets for Client Engagements
SAN RAFAEL, CA. OCTOBER 22, 2001 - Equilibrium, a leading provider of automated imaging solutions, today announced an agreement with Ruckus Interactive, an interactive development firm, for Ruckus to provide integration services and customer support for MediaRich™ image server technology. MediaRich streamlines the Web production process by dynamically generating and updating online imagery, while creating more engaging customer interactions.
"With MediaRich, Web sites can finally deliver on the promise of interactive imagery," said Bob French, Principal of Ruckus Interactive. "The e-commerce implications of this software are tremendous. Now, people can see product configurations online in real time."
MediaRich is a fully automated image production system that changes the way image assets are prepared and deployed by having all of the editing, optimization, and delivery occur at the server-level, saving valuable time and labor resources. MediaRich also has the dynamic imaging features such as zoom/pan, colorization, mixing and matching, 360-degree rotations and text overlays. With the power of MediaRich, Ruckus Interactive will be able to set up templates for their clients to rapidly perform the gamut of image processing functions normally done off-line by a team of technical resources.
"We are thrilled to be working with the talented people at Ruckus Interactive," said Nigel Warren, Director of Sales at Equilibrium. "With their integration, development and support services, we are excited about delivering our server-side automated imaging solutions to the business community throughout the greater Midwest."
About Ruckus Interactive
St. Paul-based Ruckus is an interactive development firm that specializes in developing Web sites, intranets, extranets, CD-ROMs and other technologies. Its client list includes 3M, General Mills, American Standard, Wellcraft Marine, Opus Corp., Genmar, American Express and Lutheran Brotherhood. For additional information, contact Ruckus Interactive at (651) 228-1669 or www.ruckusinteractive.com
About Equilibrium
Equilibrium develops and markets dynamic imaging technologies that help increase Web site profitability for today's e-businesses. MediaRich is a highly scalable infrastructure solution that automates the production and deployment of media assets to the Web and wireless devices, enabling companies to both reduce production time and expenses and create a more engaging customer experience. Founded in 1990, Equilibrium is a recognized leader in automated graphics processing. Equilibrium is headquartered in Marin County, California and is a majority-owned operating company of CMGI, Inc. For additional information, contact Equilibrium at 415.451.7600 or visit www.equilibrium.com.
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This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits, features, functionality and availability of MediaRich and the expected benefits of the agreement between Equilibrium and Ruckus. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of third parties; Equilibrium's growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's most recent Quarterly Report on Form 10-Q.
Press Contact:
Equilibrium
+1 415.332.4343
pr (at) equilibrium.com
©2004-2006 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic on-demand delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. Equilibrium is the exclusive worldwide provider of MediaRich, MediaRich Merchandizer and MediaRich for SharePoint. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners. |
