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Equilibrium and E-Color Join Forces to Provide Dynamic Media Generation With Consistent Image Quality
Web sites can dynamically generate images that render trustworthy colors.
San Rafael, CA - February 20, 2001
Equilibrium, a leading Internet infrastructure company announced today an agreement with E-Color, the standard for the delivery of color you can trust on the Web. The agreement is expected to result in added benefits for e-businesses by integrating E-Color's True Internet Color® technology, which has proven to increase online conversion rates for retailers, with Equilibrium MediaRich, a server-based, dynamic imaging software solution that automates the image production processes for the Web.
"E-businesses that use MediaRich place a very high importance on the quality and consistency of the images on their Web sites," said Ed Cooper, vice president of marketing for Equilibrium. "Our alliance with E-Color assures online customers that what they see is trustworthy."
Through this alliance, E-Color will improve how colors appear in visual content dynamically generated and served by MediaRich. E-businesses will be able to cost-effectively promote their products using engaging, color-corrected images that increase brand loyalty, build consumer-purchasing confidence, and help increase revenues.
"Teaming with Equilibrium is significant to E-Color as it enables both companies to share our leading technologies as well as great customer and partner base," said Bill Hilliard, president of E-Color. "E-Color and Equilibrium can now provide Internet sites with a robust, automated solution that allows compelling, trustworthy imagery to help increase online sales."
MediaRich overcomes the last remaining barrier for database-driven Web sites: the ability to template media. Rather than requiring each image on a Web site to be processed in advance, MediaRich automates media production, enabling unlimited variations of a single source image to be published on-the-fly. As a result, e-businesses can significantly reduce production expenses while offering the engaging visual experiences that consumers have come to expect from traditional commercial environments. Online content can be redesigned or updated instantly and promoted in innovative new ways - transforming static, billboard-like Web sites into powerful sales and marketing weapons.
E-Color technology corrects online image color variations caused by different operating systems, monitors, graphics cards, and computer configurations. With True Internet Color, a Web site's product images appear as intended, providing consumers with an enhanced online experience.
About Equilibrium
Based in San Rafael, California, Equilibrium is a majority-owned operating company of CMGI, Inc. As a leading Internet infrastructure company, Equilibrium's mission is to maximize Internet revenue opportunities for its customers by transforming ordinary Web sites into powerful sales and marketing weapons. The company's MediaRich Enterprise software automates the creation, manipulation, dynamic delivery, and personalization of media assets over the Internet and helps to address the critical success factors for Web businesses: attracting and retaining more users, increasing user purchasing confidence, and controlling cost. With a scalable and open architecture, MediaRich is designed to preserve a customer's infrastructure investments and integrate seamlessly with existing technologies. For more information visit www.equilibrium.com.
About E-Color, Inc.
E-Color, the standard for color quality on the Web, is proven to increase e-commerce revenues by delivering color you can trust. E-Color's products and services enable e-commerce sites to build brand and loyalty, and to increase conversion and retention rates for B2C and B2B companies. Leading retail sites such as Bloomingdale's, Visualize, and National Blind & Wallpaper Factory and numerous others have licensed E-Color's web technology. For more information, visit www.ecolor.com. E-Color partners with interactive agencies, color consultants and technology partners. For more information, contact information@ecolor.com. Note: E-Color is spelled with a capital E, hyphen, then capital C.
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E-Color, the E-Color logo, Color You Can Trust, E-Color Corrected, and E-Color Indicator, are either registered trademarks or trademarks of E-Color Incorporated in the United States and/or other countries. MediaRich is a trademark of Equilibrium. All other company or product names are trademarks or registered trademarks of their respective owners.
This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits, features, functionality and availability of MediaRich and the expected benefits of the agreement between Equilibrium and E-Color. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: the MediaRich technology may not successfully interoperate with the technologies and products of E-Color and other third parties; Equilibrium's growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K for the most recently ended fiscal year. |
